Muni Coffee Co.
Cafe branding and design in the heart of London
Crate47’s cafe branding of Muni Coffee Co was all encompassing including their own label coffee branding, signage and menu design as well as website design. This was done in conjunction with our sister company Liqui who undertook the actual cafe design of the whole interior including the counter, furniture and lighting. Working together ensured that Muni’s unique coffee brand could become established within London’s bustling coffee scene.
Muni is a coffee company that combines both Filipino and European coffee influences, and our approach was to reflect this USP across the entirety of the brand. We achieved this by using elements of the Filipino culture and coffee production within our designs, using a subtle use of traditional Filipino patterns and complimentary earthy colour-ways for their logo, sub-branding and within their website.
For the logo we developed two appearances; one clean, and the other worn, both utilising an accent around a vintage type face.
We designed the logo to be inviting, adding warmth to the brand assets and the website, yet adaptable depending on it’s use. The Logos’ colour ways can be changed depending on the location of the planned Muni coffee shops, and with the combination of a subtle pattern this offers a uniform brand element stylised to suite that particular London coffee scene.
The stamped “worn” logo on brown card or paper gives the brand a more organic appearance whilst maintaining a consistent brand identity. Where as a gold logo on black is used for a more luxurious feel, with a subtle pattern offering a hipster edge.
Crate47 have designed and built a fully responsive website, keeping the appearance clean with a focus on user experience.
The patterns that accent the website tie in with the brands Filipino influences, and the choice of gold in the colour-ways adds a premium feel to the overall quality.
We also wanted to show how Muni directly source their coffee from farmers in the Philippines, taking the time to get to know the communities. This process is depicted in the photographic content on the website, within the ‘Our Story’ and ‘Our Coffee’ pages. This enables viewers to visualise the company’s commitment to ethical and sustainable trading.
“Crate47, thank you so much! You guys are awesome! Proud to have you guys as our brand consultants!”
JENA & JULIAN KRAUSE, CO-FOUNDERS OF MUNI COFFEE CO.
What we provided
Branding | Web Design | Web development | Photographic Language | Stationary Design | Embosser Design | Sign Design and Management | Design for Print | Menu Design
What our sister company Liqui Design provided
Interior Design | 3D Visualisation | Furniture Design | Lighting Design | Furniture Production | Lighting Production | CNC Production | Design Management