“The label design for the Life Water bottle range”
Life Water are the UK’s leading ethical water company who through their Drop4Drop charity they pledge that every bottle of Life Water funds at least 1000L of clean drinking water in developing countries.
Packaging design agency Crate47 were asked to develop the Life Water brand as well as design a range of labels for different styles and sizes of bottle. After extensive research into their direct competitors we advanced their branding by pairing down the design while retaining the essence of their existing logo. We introduced the symbol of two blue water droplets which were incorporated both typographically (one becoming the dot of the ‘i’) and as a stand alone motif that could be used, for instance, on the neck of the glass bottles – the idea being that the double droplets would become synonymous with the brand. (When printed these were rendered in a semi-transparent blue to give a stained glass effect).
When considering the labels we thought that the water itself should be at the core of our approach and decided to use mainly clear labels high-lighting the logo against backgrounds in the shape of a world map. We used colour to differentiate between the two types of water: the Still has a red and blue logo on a white map while the Sparkling uses white and blue on dark grey.
A variety of other information had to be included on the labels such as the ‘V source’ symbol and Life’s four core elements: Carbon Neutral; Powered by wind; 100% recyclable and Organically sourced. With various shaped and sized bottles this meant different lay-outs for each of the labels. Both reel-fed and cut and stack processes were used in the production of the assorted labels – the printing of which was overseen by ourselves at the printers. We created labels for Still, Sparkling and Sports waters across their full bottle range.
These labels were for pre-existing bottle stock but we have also designed a new range of bottles that will be exclusive to Life Water in the future. These were evolved around a clean, modern shape using embossed and debossed elements including an encircling hand grip in the form of a repeat pattern of the droplet symbol.
We also designed all the shrink-wrap packaging for the 24 bottle packs.
“Crate47 is a very unique and creative design agency. We absolutely love our brand re-fresh and the guys were great to work with”
CHARLOTTE FENNELL, NATIONAL ACCOUNTS MANAGER, LIFE WATER
What we provided
Branding | Sub Branding | Label Design | Packaging Design | Bottle Design | Print Management | Case Wrapper Design