“The branding of law firm Hogarth Chambers”
Crate47 were responsible for the complete law firm branding as well as the law firm website design of Hogarth Chambers, London barristers specialising in IP (intellectual property law). This involved a full corporate identity re-brand of the company. Our approach was to allow the brand the means to appear more approachable and forward thinking to a wider audience, without losing the heritage and traditions of an established chambers.
We developed a clean and contemporary written logo as well as a marque based on the shape of a traditional wax seal, that could be used independently. The use of light greys helped soften the branding whilst the modern blue helped to convey trustworthiness. A pattern was also created using the marque that can be used across all media.
In addition we designed and built a fully responsive website with a sophisticated CMS to enable the client to update the website themselves.
With a strong emphasis on usability and clean uncluttered design throughout we used clever CSS 3 animations to hide away a lot of the heavy content needed on a barrister chambers website. We also developed an animated search function, that enables the user the ability to filter the barristers by practice areas or surname.
A CV download function for each barrister was also developed to be fully integrated within the CMS. Giving the client a one stop update, meaning when they updated each barristers page the CV would automatically update, helping the support teams work flow.
All photography was undertaken by the Crate47 photography team to ensure quality and consistency remained strong throughout. All the barrister profile shots were taken to portray a more relaxed appearance, with emphasis on bringing out their individual personalities.
In addition, using the new Hogarth Chambers brand identity we created, Crate47 designed all stationery including, letterheads, compliment slips, legal corners, note pads and business cards that incorporated the newly shot photographs.
The whole project was well received by the barristers and customers alike.
“I’ve worked with Crate47 for so long now, I almost feel part of the team. I value their creativity, enthusiasm and their ability to deliver projects on budget. I have no hesitation in recommending them to any prospective clients”
BRIGET HARRISON, HOGARTH CHAMBERS, CHAMBERS DIRECTOR
“Crate47 were brilliant and I felt confident in them from the word go. They have continued to support us; the quality of their work and their enthusiasm for our business has remained constant.”
CATHERINE HANLEY, MEMBER OF THE DESIGN COMMITTEE, HOGARTH CHAMBERS
What we provided
Branding | Web Design | Web development | Photography | Copy Writing | Stationery Design | Embosser Design | Sign Design and Management | Design for Print | Brand Guidelines | Advertising | Hosting | Marketing Collateral