“Earn your stripes”
The fitness club, Brighton Boxercise, approached Crate47 to create their new gym branding and gym website design as part of their sports branding strategy. They made the decision to re-brand from scratch as Fit Squad and needed our help in the total transformation of their corporate identity. We listened to their needs and developed a brand identity based around a loyalty card scheme with a military theme believing that this would further help to cement brand loyalty and awareness as club members are rewarded with new stripes and branded T-shirts after having a set amount of loyalty cards stamped.
At Crate47 we developed all their sub-branding to have an urban feel. The colour ways chosen were black and yellow for a bold and instantly recognisable branded aesthetic. In conjunction with the colour ways we developed an urban photographic language that represented the hardcore nature of the classes, helping to further the brands’ tone of voice. As an integral part of the gym branding we designed all brand assets which included t-shirts and hoodies, pvc adverting banners, feather flags, stationery, adverts and posters helping to promote this new and exciting fitness club.
As part of Fit Squads digital branding package we designed and built a fluid responsive scrolling website on a WordPress based CMS. We designed the website to have a visually punchy (pun intended) appearance, with large full screen images and parallax sections adding to the drama. The fluid responsive framework means that the site works across all devices from desktops to smart phones. This in conjunction with an integrated calendar booking system enables classes to be booked and paid for directly on the website, meaning Fit Squad have an aesthetically impressive platform that functions beautifully.
“Crate47 rocked, I could not have asked for a better agency”
Lucie Armstrong founder of Fit Squad
What we provided
Branding | Logo Design | Web Design | Web Development | Stationery Design | Design for Print | Flag Design | Apparel Design | Flyer Design | Banner Design