Chimney Cake Bakers
“Baked with care for you to share”
With the Chimney Cake Bakers project Crate47 were responsible for the coffee shop branding while Liqui Design undertook the coffee shop design and build. This was the first collaborative enterprise between us and our sister company and it not only fed our imagination but also our stomachs.
We were approached by the Chimney Cake Bakers, who specialise in the baking of the Eastern European street food – Chimney Cakes. Crate47 were asked to create their entire brand identity from the logo through to the website, menus and signs. Whilst Liqui designed the coffee shop interior along with a range of bespoke furniture and lighting.
Conscious that the brand was to be used as a franchise model, we created a logo that was bold and instantly recognisable. To help soften the whole brand identity this was complimented by a hand illustrated naive style pattern (a homage to Chimney Cake’s Eastern European roots). This was then rolled out through all media including the website, menus, signage, furniture and the interior with individual elements of the pattern being used as hand painted details within the café.
All food and interior photography was undertaken by the crate47 photography team to ensure imagery of the highest quality and consistent standard.
Liqui’s design consultants gave the restaurant design styling that combined the matt finish of reclaimed wood with a stripped back painted brick wall to produce a warm, bohemian environment. The stools and tables were designed to add simplicity to the space. The stools were upholstered in custom designed fabric centred around the bespoke gypsy pattern created in the branding process to tie in with the overall theme of the coffee shop design.
Crate47 and Liqui Designs’ dual involvement enabled continuity throughout the project and worked seamlessly to create a considered designer café with a strong and relevant brand identity.
“The first collaborative effort between Crate47 and our sister company Liqui Design, and it not only fed our imagination but also our stomachs”
What we provided
Branding | Web Design | Web Development | SEO | Photography | Copy Writing | Menu Design | Loyalty Card and Stamp Design | Sign Design and Management
What our sister company Liquid Design provided
Interior Design | 3D Visualisation | Furniture Design | Lighting Design | Furniture Production | Lighting Production | CNC Production | Design Management